Matthias Erb

Matthias Erb

Strategic and creative thinker, brand enthusiast, creative director, team leader, digital innovator

overall

I have more then 20 years of experience as a digital native, multiply honored creative, strategic thinker, creative director and team leader in top creative agencies like Jung von Matt and Kolle Rebbe (now Accenture Song) and as founder and managing director of Wynken Blynken & Nod.


I’m driven by strong strategic insights, rooted in the target group, data, technology and culture, a unique, credible brand positioning, long lasting campaign platforms, creative, unseen solutions and top campaign execution.

2015-2024

Together with Jens Theil I founded Wynken Blynken & Nod, a new kind of creative agency according to our own ideas. A place for creative problem-solving beyond channels or rigid processes. With strong values and a unique agency culture. In nine years, the agency has developed from a small start-up to an established creative boutique with a broad client portfolio.

2010-2015

I joined Kolle Rebbe (now Accenture Song) in 2010 as digital creative director. Together with Steffan my vision was to anchor digital expertise throughout the agency and built up fully integrated teams. My starting point was the digital unit where I worked closely with all teams in the agency to push digital channels, digital innovation and develop the first seamlessly integrated campaigns for Otto, TUI and base. In 2011, together with Jens Theil and Sven Klohk, I set up the agency’s first truly integrated team. We were responsible for Otto, Leibniz, PickUp, HypoVereinsbank, Warsteiner, Stern and Nike. In 2012, we received responsibility for the Lufthansa budget. We set up the team and took care of the agency’s largest client nationally, globally and also digitally.

2006-2010

I started at Jung von Matt/Neckar as Art Director in the Digital Unit and became Group Head New Media after 1.5 years. In this role, I was responsible for all of the agency’s digital products. From innovative microsites for Mercedes Benz Bank, Römerquelle and EnBW to corporate presences for Bitburger, digital highlights for Nike, SIXT and GU, the first Facebook apps and communities through to complex portal projects for Pro Sieben, ITS, Jahn Reisen and Kabel Deutschland. From 2009, in the role of Creative Director, he drove integrated work across all media. The first holistically conceived campaigns were created for Württembergische Wüstenrot, Weleda and the travel brands of REWE Touristik.

clients

Lufthansa / Mercedes Benz / Nike / H&M / AOK / BVR / FRoSTA / TUI / OTTO / Tchibo / Leibniz / PickUp / REWE Touristik / Hugo Boss / s.Oliver / Barbie / bulthaup / Viva con Agua / Thalia / Pro Sieben / DORNBRACHT / fritz kulturgüter / Kabel Deutschland / BASE / Marktkauf / EnBW / myToys / Bitburger / SIXT / Weleda / Netto / Steinway & Sons / Arte / HypoVereinsbank / Warsteiner / Stern / ABOUT YOU / …

awards

ADC / Cannes Lions / Eurobest / D&AD / Clio Awards / New York Festivals / One Show / ADC of Europe / LIA / Cresta / The FWA / Deutscher Digital Award / New Media Award / Red Dot / Effie / …


education

2004

Diploma, Communication Design

Merz Akademie, Hochschule für Gestaltung, Kunst und Medien


2004

Master of Arts, Communication Design

University of Portsmouth


2013

Cannes Creative Leadership Programme

Berlin School of Creative Leadership


2013

Member of the ADC


contact

+49 151 22 66 01 87

hey@matthiaserb.de