— PROJECT NAME
#AllesOK
— ROLE
Strategy
Creative Direction
Branding
— DATE
2021 – 2023
The future, friends, partying, the pandemic – young people have more important things on their minds than paperwork and insurance jargon. They want to experience something and be allowed to make mistakes. The AOK understands this. With a campaign that inspires courage and confidence, Germany’s largest health insurance company is finding an approach to Gen-Z. The idea: No matter what you do, even if something goes wrong – it will be #AllesOK. Because the AOK is there for you if the worst comes to the worst.
#AllesOK combines content, channels and heroes of the young target group with the services of AOK. Always-on content conveys added value on the social web about mental health, nutrition, sport, love and sexuality.
The community feels heard and understood. And it is responding to the campaign with a lot of love.
Constantly available and always online: a stress factor that leads to health problems. AOK shows how it feels and what you can do about it.
In Germany, 230,000 people are diagnosed with skin cancer every year. And the trend is rising, even among young people. If you take prevention in good time, you are doing everything right – and you can be really proud of yourself.
Young people don’t get enough exercise – even less due to lockdowns and working from home. Prevention programs help: for a healthy back in all situations.
contact
+49 151 22 66 01 87