— PROJECT NAME
Wearable Love
— ROLE
Concept
Art Direction
Creative Direction
Branding
— DATE
may 2020
H&M wanted to establish itself in the wearable market with a new product: an innovative jacket that allows people to touch each other. A fitting name, a visual identity and a product launch in the context of the pandemic made “Wearable Love” famous around the world.
An emotional online film showed how relevant technology is in times of social distancing.
The development of the product name and the UX design of the app were also part of the task.
contact
+49 151 22 66 01 87