— PROJECT NAME

Change is a journey

— ROLE

Concept

Creative Direction

— DATE

Sep 2021

Sustainability needs change. That’s why H&M wanted to change the way clothes are made. The result: the innovative Better Denim Collection, which is largely made from old clothes. With the launch campaign “Change is a journey”, we showed that not only H&M is in a state of flux, but that the brand’s young target group is also constantly changing. Nobody understands this better than two of their social media idols: the successful content creators Feli (@videozeugs) and Oskar (@oskar.artem) take us on their own journey in this campaign, on which they are constantly discovering new sides to themselves.