— PROJECT NAME
KOSMOS Experimentierkästen
— ROLE
Strategy
Concept
Social Concept
Art Direction
Creative Direction
— DATE
2017 – 2024
Kosmos, the inventor of experiment kits and market leader, grew slower than the market. That’s why we added an element to the brand’s periodic table: fun. From a new positioning, a specially developed typography, a new look and a new claim, we have created a fresh brand identity including an integrated campaign – Puff!
Kosmos is shedding its dusty nerd image and picking up on current topics: In the campaign, the female protagonists dispel the notion of male-dominated science and show that experimentation is also very much for girls.
The new brand world presents a 200-year-old brand in a more contemporary way than ever before, not only in films but also in social media – with exciting formats such as: “Why of the week”, “Knowledge to go”, science hacks, unboxings …
The new brand identity is consistently applied to all touchpoints – POS, print, B2B, events …
One part of this is the new house font: the “KOSMOS Hand”.
contact
+49 151 22 66 01 87