— PROJECT NAME
Nonstop you
— ROLE
Concept
Digital Concept
Art Direction
Creative Direction
Teamlead
— DATE
2012 – 2015
The new claim – “Nonstop you” – aptly sums up the airline’s pledge to its customers. On the one hand, “Nonstop you” describes Lufthansa’s recognized leading role in the business travel segment, which is underpinned by a dense route network, comfortable lounges, personalized services and numerous innovations. The new campaign also targets leisure travelers more directly than before. The focus throughout is on the passengers and their wishes, experiences and dreams that are linked with flying Lufthansa.
In the four years for Lufthansa my team and I realized a completely new campaign design, several integrated global campaigns, viral films, installations at the airport, online specials, PR-Highlights and lots of day-to-day business.
This was followed by countless integrated and global campaigns in which new products were presented …
or in which the brand and its promise were tested by the biggest critics.
Lufthansa transformed itself into the “Fanhansa” for the World Cup in Brazil. A strong gesture that made the brand THE airline of the major event.
The campaign was accompanied by an absurd series of social content where you could “win” the last tickets on the “FANHANSA” plane and to a soccer match in Brazil.
The campaign culminated in the orchestrated return journey of the World Cup heroes.
contact
+49 151 22 66 01 87