— PROJECT NAME
Looks, die Dein Leben schreibt
— ROLE
Strategy
Concept
Creative Direction
— DATE
Sep 2021
Everyone knows s.Oliver. Fewer and fewer associate anything with the brand. We are changing that. By putting ourselves lovingly and consistently in the target group’s shoes. With special thoughts on everyday fashion. And the biggest campaign in the company’s history.
The way the films are made is like the new brand image: human and intimate. Shot on 16mm film. With the courage to be blurred and to make small mistakes.
The integrated campaign is used internationally and activates a new, younger target group on all channels.
contact
+49 151 22 66 01 87